In 1886, Jasper Newton "Jack" Daniel bought some land around Lynchburg, Tennessee to build his distillery. The land was at Cave Spring and the water that ran from it was pure, limestone water. This limestone water was iron-free and reputed to run at the constant temperature of 56 degrees, ideal conditions for making whiskey. The Civil War had just ended and Federal regulations that had been overlooked during the war were now enforced, so Jack Daniel quickly registered his new distillery, becoming the first registered distillery in the country and the reason why it is known as Jack Daniel Distillery No.1 to this day.

Jack Daniel's whiskey is a smooth "Tennessee sippin' whiskey" and its smoothness has always come from a process of mellowing the liquor and filtering it through charcoal made from hard maple wood. Marketing the Tennessee Whiskey as "Old Time Number 7" (a name Jack Daniel conceived of when visiting a friend who owned a chain of seven stores), the Jack Daniel's distillery was very successful.
In the 1880s, Jack Daniel's nephew encouraged him to sell his whiskey in bottles as well as barrels and, from then on, the distinctive square-shaped bottle became a signature of Jack Daniel's. That same bottle design - with the familiar black and white label - is still used today.

Now, Jack Daniel's is celebrated in a magnificent die-cast replica of a 1937 Dodge Airflow truck produced by - and available only from - Matchbox Collectibles.

(1999)

Scale: 1:44